The latest instalment of Balloon Market Buzz, sees Greg Brown being joined by BAPIA chief executive John Bowler for a frank discussion about the current state of the balloon industry.
John spoke about creativity within the industry, the importance of pricing your designs correctly and the benefits of joining BAPIA.
“For me, the industry is doing very well,” he began. “We’re seeing great growth, great designs and great initiative. And there’s a good demand for what we’re offering.”
John also spoke about the increasingly popular use of balloons by commercial businesses, pointing out that it’s the creativity of the people who work within the balloon industry that continue to drive it forwards.
“These companies are employing specialist balloon decorators to create something that is different and interesting,” he said. “That goes to show that balloons have become more popular and far more acceptable as a marketing and promotional tool and as a creative medium than they ever were before.”
Take a look for yourself – and let us (and Greg!) know what you think.
