In the most recent instalment of Balloon Market Buzz, Greg Brown spoke to Dr Bob about pricing and planning for profit in the balloon trade.
The conversation started with Dr Bob explaining why so many people undervalue themselves – and their work – within the balloon market.
He outlines why pricing is one of the most important considerations in business, pointing out that the cost of the raw materials is just one element of the costing and that too many balloon professionals completely undervalue their work.
“People are concerned that they can’t add value to [the raw product] and charge for it,” Dr Bob tells Greg, “but they can.”
The pair also touch on the importance of business training and the difficulties which occur when faced with competitors undercutting your work.
Take a look for yourself – and let us (and Greg!) know what you think.
