Autumn Fair has announced an exclusive partnership with Faire, Europe’s leading wholesale marketplace.
As Autumn Fair’s online marketplace of choice, Faire will help exhibiting brands take orders on its platform from retailers attending the show. This collaboration will bridge online and offline wholesale and simplify the buying process for up to 20,000 independent retailers.
Retailers at Autumn Fair will gain access to Faire’s extensive global network of brands, helping them to discover unique products, streamline their buying process and benefit from 60-day payment terms. Faire will also be offering new retailers a 50% discount on their first order to help them easily shop at the show and beyond.
Exhibitors who use Faire will be featured in a new collection on Faire’s website, increasing their visibility among Faire’s global retailers. A coordinated campaign will take place throughout the summer to show retailers and brands how to leverage this collaboration most effectively.
The partnership came from a desire from retailers to experience the best of both in-person and online buying. Trade shows like Autumn Fair offer buyers the joy of discovery. But in an increasingly digital industry, retailers are also seeking the reach and simplicity that Faire offers – to instantly connect with brands around the world, streamline their logistics, and manage their cash flow in one place.
Charlotte Broadbent, UK country manager from Faire, said: “As the largest global online wholesale marketplace, Faire hasconnected almost 1 million independent retailers with unique products. We are proud to partner with Autumn Fair to demonstrate how the UK’s two leading figures in the online and offline worlds can work together for the benefit of the industry. Together, we will help brands increase their sales and streamline their business, while enabling retailers to discover their next bestsellers.”
Jackson Szabo, portfolio director, Spring & Autumn Fair added: “This exclusive partnership with Faire allows our exhibitors access to a considerable new audience of retailers and gives independent retailers the opportunity to engage directly with suppliers and explore new products showcased at Autumn Fair on Faire’s platform.
“The partnership will empower independent retailers by offering them a broader range of unique products, fostering networking opportunities, and providing access to valuable resources and insights, ultimately helping them thrive in a competitive market while maintaining their individuality and community presence.”
