Sergio Battaner, the marketing director for party and costume supplier Palmer Agencies, spoke to PartyWorldwide.net about how business has been at the Angels Open Day event and how retailers can make the most of large props at Halloween.
“It’s a great opportunity for the trade to come together,” said Sergio. “It’s a very relaxed, very welcoming environment and we’ve been doing very well – everybody’s pleased with our products, so we’re happy to be here!”
The company is continuing to focus on its classic lines such as the ever-popular Ghost Face mask collection, but has also seen a great response to Halloween decor such as animated corpse dolls and other “not-so-family-friendly Halloween” lines, as Sergio describes it.
Palmer Agencies is well-known for its large props and Sergio also took some time to explain the best way for retailers to use these and just how useful they can be. “Independent retailers need to make their stores a destination,” he said. “These props draw people in.”
