Amscan is looking forward to a number of key celebrations over the coming weeks, with Mother’s Day on the 14 March and Easter Sunday taking place just two weeks later, on 4 April.
With current pandemic restrictions due to begin easing up over the coming months, this year’s spring seasons will give people more of a reason to celebrate than ever before. Whether it’s a virtual St. Patrick’s Day, a socially distanced Easter Egg hunt or a post-vaccine hug for Mother’s Day, spring 2021 will be bringing us all plenty of reasons to party.
“Spring seasons are always key celebrations for the start of the year,” agrees Jen Wilson, Amscan’s head of marketing. “These will be even more significant in 2021 as we weren’t able to celebrate in the same way last year.”
For that very reason, Jen believes that people will want to celebrate these mini-seasons even more than usual, pointing out: “We’ve also started to become accustomed to celebrating at home in different ways, so now we all know how – whether we are in or out of lockdown – to make the most of the occasion!”
A new online catalogue features plenty of new balloon and décor lines for these seasons, such as pastel Marblez Orbz and new DIY garland kits as well as classic Easter items such as baskets and garden decor, all perfect for egg hunts.
“We’re really looking forward to people being together again and enjoying these key moments,” says Jen.