Worldwide designer, manufacturer, distributor and omnichannel retailer of party products and supplies, Amscan International, has acquired celebrations brand, Ginger Ray.
Amscan says the move marks an important step in the group’s ambitious strategic growth plans.
Gary Panons, ceo at Amscan International, commented: “We are delighted to complete the acquisition of Ginger Ray. Ben Spence and the Ginger Ray team have developed an industry leading brand and we believe that with a combination of our mutual strengths we can help the brand develop further.”
Joe Hennigan, cfo/coo of Amscan International, added: “Developing our brand proposition is the cornerstone of our strategic plan and we are delighted to be partnering with the market leading brand in our category. We have known Ben and the team for a number of years and believe that combining our efforts will accelerate the growth of Ginger Ray.”
Ginger Ray has created an innovative, aspirational product range over the last eight years, which is stocked by over 600 retailers worldwide, from high street department stores to independent retailers.
Partnering with Amscan International will enable Ginger Ray to benefit from an extensive global network and access to Amscan International capabilities in e-commerce and supply chain, the company says.
Ginger Ray will continue to operate under its own trading name and the existing Ginger Ray team, including managing director Ben Spence, will continue in their current roles.
Ben Spence commented: “We are thrilled to be partnering with Amscan International. We believe that access to the global network and capabilities of Amscan International will enable us to fully focus on what we do best: crating beautiful products for our customers.”
The acquisition is the second since the management buy-out of Amscan International, which completed in January 2021 and is supported by UK private equity fund Endless LLP.
Matthew Jubb of Endless LLP, commented: “We are delighted to provide further support to the Amscan International management team and we warmly welcome Ben and his colleagues to the group. We believe that their new partnership will allow both Amscan International and Ginger Ray to each accelerate their already ambitious growth plans.”
