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Aldi ready to mark World Book Day with key licences

Discount supermarket Aldi is gearing up to mark World Book Day 2020, featuring a number of licensed brands within its dress-up and costume offering.

The retailer’s licensed dress-up range went into stores on February 13 as part of its Specialbuys, ahead of World Book Day which takes place on Thursday March 5.

Aldi is offering five designs for this year’s event – which follows the theme of ‘sharing a million stories’, including classic fairytale characters Rapunzel, Cinderella as well as more contemporary and classic children’s book characters Harry Potter, Mary Poppins and Dennis the Menace.

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