As budgets are continuously squeezed, consumers are looking for ways to celebrate events while keeping a tight hold on purse strings, meaning masks and accessories is a growing category, offering a low cost dress up option. PPE finds out how the sector is growing and what the latest product innovation is.
As an alternative to buying a whole new costume, masks and accessories offer consumers the option to either update an existing costume, or to create their own, often at a lower cost. As a result of the cost-of-living crisis, the sector is gaining popularity for these reasons and offers retailers a way to entice even those customers who are curtailing discretionary spending.
Sergio Battaner, sales and marketing director at Palmer Agencies tells us: “Masks has been the real star category in the party industry this year.
“The incredible demand for Halloween staples like Myers or Ghost Face was outstanding and all retail outlets who stocked them have reported a complete sellout, particularly in any Ghost Face related merchandise.”
To read the full feature in the latest issue of Progressive Party, simply click here.
