Rubies has announced a new partnership with Netflix to secure licensing rights for brands including Stranger Things, Squid Game, The Witcher and One Piece.
The new collaboration paves the way for Rubies to introduce new and exclusive ranges of officially licensed costumes and accessories inspired by these highly acclaimed series, capturing the essence and excitement of each franchise.
The acquisition of the licensing rights for Stranger Things, Squid Game, The Witcher and One Piece marks a significant milestone for Rubies as it expands its portfolio to include some of Netflix’s most iconic characters.
This collaboration further underscores Rubies’ commitment to creating authentic and innovative costume collections that resonate with fans across the globe.
“We’re so excited to announce that we have secured the licensing rights for Netflix, to predominantly strengthen our adult focused costume and accessory ranges” said Fran Hales, head of portfolio and marketing at Rubies.
“This deal provides us with prominent property options including the upcoming releases with the new seasons of Squid Game and Stranger Things, plus the huge mass appeal of One Piece following its phenomenal success from season one. We are excited to provide fans with the opportunity to dress up as their favourite characters from these groundbreaking series, enhancing their connection to the stories and worlds they’ve grown to love.”
Key focus will be on Stranger Things, a mystery sci-fi series set in the 1980s, which has garnered a global fanbase, while Squid Game, the Korean survival drama, has achieved record-breaking viewership and captivated audiences with its intense storyline.
One Piece, a live-action adaptation of the Japanese manga and anime series, boasts a dedicated fan following, making it a highly anticipated addition to Rubies’ licensed collection.
