Folat and Riethmüller Europe (formerly trading as Amscan Europe) have announced a joint venture, commencing immediately.
Folat and Riethmüller say that the move cements their position as the market leader in the European party industry. The partnership leverages the strengths of both companies, driving unprecedented innovation, operational excellence and customer value.
By combining Folat’s expertise in on-trend product and concept development for private label collections, with Riethmüller’s product variety and strong portfolio of licences, the joint venture will deliver enhanced solutions, improved efficiency and expanded market coverage. This collaboration is set to redefine industry standards and accelerate growth across all markets.
Following a challenging period, the joint venture marks not just a milestone for both companies, but a major step forward for customers and partners alike.
“Our shared vision – built on decades of combined experience and complementary strengths – creates new opportunities for innovation, growth, and improved service for our customers throughout Europe,” said Jürgen Müller, commercial director of Riethmüller Europe.
“Our partnership represents a transformative moment for the industry. By harnessing our collective strengths, we are poised to unlock new opportunities, streamline operations, and deliver greater value to our customers,” commented Daan Nieuwland, group ceo and Mike van Noord, group cpo.
The partnership will focus on maximising synergies and enhancing product offerings. Customers can expect a seamless transition, continued high-quality service and innovative solutions.
The joint venture officially commenced operations on 14 April, 2025.
