UK retail sales for the company were up by 40% in 2023, while export sales to Canada and North America have doubled.
Supplier of multi-faith celebratory products, Peacock Supplies, has seen its retail and wholesale trade for Ramadan and Eid soar. The West Midlands firm also expanded its presence in Europe and the Middle East this year, thanks to a growing number of retailers stocking its multi-cultural products, which include party decor and greetings cards.
Peacock Supplies has experienced strong growth in all areas of its business following increased demand from Muslims for fun, festive items during the holy month of Ramadan and Eid al-Fitr. Among the best-sellers were its Ramadan Chocolate Advent Calendars, 3D Chocolate Lantern, Crescent Moon Tree, Eid Letter Lights, and Eid party boxes with banner, wrapping paper, napkins, plates and cake stand.
The company’s wholesale business has also grown in 2023, with a three-fold increase in stockists. TK Maxx, Homesense and Walmart are the latest multiples partnering with the company.
TK Maxx and Homesense stores introduced the Ramadan range for this first time this year and enjoyed strong sales, particularly in Germany, where no equivalent to Peacock exists. Buyers have placed top-up orders ahead of the second Eid celebration at the end of June.
Sarah Gulfraz, founder and md of Peacock Supplies, commented: “We’ve enjoyed bumper trading this Ramadan and Eid al-Fitr, with both our retail and wholesale divisions doing extremely well at home and abroad.
“TK Maxx and Homesense have helped carry our goods into the heart of Europe and the results from the first season with them show the huge potential of the Muslim market. In Germany alone, shoppers snapped up half of our stock in the first week of sale, with buyers now topping up shelves ready for the Eid al-Adha festivities in June.”
Sarah is in talks with several British supermarkets to supply them with Diwali products for 2023, as well as Ramadan and Eid products for next year. Similarly, buyers from a major UAE chain are keen to onboard with Peacock for 2024.
