The new experience features Disguise’s 2022 Halloween line-up on the Snapchat platform.
Snapchatters can now try on, share with friends and buy costumes of their favourite characters from Disguise’s brands including Hocus Pocus, Disney Princess, Disney Villains, Harry Potter, The Office, Chucky, Squid Game and Stranger Things, as well as Minecraft, Power Rangers, Transformers, Cobra Kai, Ghostbusters and more.
Since January of 2021, over 250 million Snapchatters have engaged with AR shopping lenses more than five billion times, with 92% of Snapchatters showing an interest in using AR for shopping.
Stephen Berman, ceo of Jakks Pacific, commented: “Imagining what a costume will look like on you is a big part of Halloween shopping. Snapchat’s new AR try-on capabilities take the wonder out of your costume shopping experience.
“Disguise is excited to partner with Snapchat this year to bring these lenses to life. We have enlisted some of our top licensors to help us create an enjoyable try-on experience for customers and fans. All lenses will also have a direct line to purchase if you like what you see.”
Ben Schwerin, svp of content and partnerships at Snap Inc, continued: “These Halloween AR try-on experiences represent what makes shopping on Snapchat so seamless and fun. We’re thrilled to partner with Disguise to bring these lenses to our community, as well as make choosing a Halloween costume that works for you, without ever having to step foot in a store, easier than ever on Snapchat.”
The Halloween try-on lenses are available in Disguise’s public profile on Snapchat under the search term of Disguise Costumes. Searches can also be more specific brand names like ‘Power Rangers’ or ‘Harry Potter’ in Snapchat’s Lens Explorer, or unlock a specific lens using each Snapcode.
