The National Association of Balloon Artists (NABAS) has launched a new campaign to urge its members and their customers to choose environmentally friendly party supplies and options when planning their next event.
The new initiative asks party planners to opt for a ‘green’ colour scheme and provides print materials and online resources to better educate the industry and consumers about the positive impact small changes can make.
Comprising of digital and print materials, the campaign caters for key areas of the industry including weddings, baby showers/gender reveals, children’s parties and corporate events. There are online information resources in the form of blogs and guides, plus downloadable assets and shareable content which members can use on social media.
NABAS members are provided with educational and training support to help them provide eco-friendly options and guidance to their customers, and this campaign seeks to pass on that sentiment to the public.
The association continues to champion best practice, in terms of quality and the environment, with ongoing initiatives including the ‘Pin it and bin it’ message. With new, improved environmentally friendly products and services emerging all the time, NABAS members share insights and knowledge to help the industry better consider the planet.
Members can access their customisable campaign assets in the NABAS members’ area.
