Lianne Barber will join the team in EMEA with over a decade of marketing, brand management and licensing experience at The Entertainer.
Lianne will lead all marketing efforts for Disguise in the EMEA territory. She brings experience in implementing multi-channel marketing and brand development strategies as well as winning campaign management that drives sales across the board.
Following Disguise’s recent announcements of major licence acquisitions and renewals across EMEA and the expansion of the retail footprint across all regions, the company is placing a key focus on a global approach to marketing and retail promotions. Lianne will be a major party of the marketing team developing targeted sales driving strategies and campaigns to drive business across Europe.
Rachel Middleton-Smith, vp of marketing, Disguise EMEA, commented: “Lianne Barber will be an integral part to our success in EMEA. She brings key skills and experience to the table which will enable us to develop our marketing reach across our region.”
Disguise is hiring a complete staff of apparel-based experts to design, develop, sell and market costumes and accessories throughout Europe. With several new licence acquisitions still to be announced, Disguise will bring exciting brands and characters to the EMEA market.
