A virtual Christmasworld – which is being held as part of the Consumer Goods Digital Day on 20 April 2021 – will help retailers get their festive trade back on track with the latest trend updates and product presentations.
With the next physical Christmasworld trade show now taking place a year from now, from 28 January to 1 February 2022, the online offering will help both buyers and manufacturers prepare for the coming business year, whatever it may hold.
This year’s Christmasworld Trends are three themed statements focusing on the colours, materials, inspirations and styles that are likely to form a focus for everyday life and celebrations in 2021. The three themes are: contemplative approach, heirloom feelings and spirited response.
“At the moment, and especially when the lockdown phase in the stationary retail trade is over, the Christmasworld Trends have great potential for a restart”, says Julia Uherek, group show director Consumer Goods Fairs, Messe Frankfurt Exhibition GmbH.
“The ongoing shutdown of retailers has made relevant up-to-date information and solutions essential, and we are satisfying this demand with our digital offerings,” said Detlef Braun, member of the Messe Frankfurt executive board. “We are also continuing to do everything in our power to make safe and successful trade fairs possible. Nothing can take the place of face-to-face encounters.”
As part of the Consumer Goods Digital Day on 20 April 2021, Christmasworld Trends will be held as a digital presentation and provide concrete tips for implementation. Until then, downloads will be available at christmasworld.messefrankfurt.com.
More information about the Consumer Goods Digital Day can be found at consumergoodsdigitalday.messefrankfurt.com.
