US-based costume association the NCA (National Costumiers Association) is helping make Halloween a success this year with a three-pronged campaign called Help Halloween Happen, designed to help boost Halloween sales for its members.
A free webinar was held earlier this week, talking to NCA members about the campaign in more detail and outlining how costume retail and hire shops can fully benefit from the initiative. Any members who didn’t take part can simply login to the site and watch the video at any time.
The campaign aims to encourage people to enjoy a safe, socially distanced holiday while also ensuring that buyer members – independent costume retailers – are recognised in their community as leading the local Halloween events.
“There is already a strong ‘shop local’ sentiment in the air this year because of Covid,” said NCA chair Ed Avis, “and we want to build on that to support our members.”
“Halloween will happen, of course, no matter what the virus is doing come late October,” Ed added. “People will still want to dress up and decorate their homes. But we’re hoping that a little extra effort on our part can help make the holiday as profitable for costume businesses as possible this year.”
To see the video in full, simply log into the NCA Member Center, click on the Resources tab on the left, and click on the Recorded Webinars resource.
For more information and to find out how you can help, email Ed Avis at executivedirector@costumers.org.
