Christmasworld 2021 focuses on global trends

The seasonal trade show Christmasworld will be focusing on a number of global consumer trends for next year’s show, which will be taking place from 29 January – 1 February 2021.

Held annually in Frankfurt am Main, Christmasworld presents the latest products and trends for Christmas and all other festive occasions, including Halloween and Easter, making it a key international destination for all decor suppliers and retailers. This year, Christmasworld – which is organised by Messe Frankfurt – attracted 1,091 exhibitors from 50 countries and 43,945 visitors from 128 nations.

Three trend statements have been identified and will provide the international decoration industry with inspiration and guidance for the year ahead. ‘Contemplative approach’ uses natural materials as a source of inspiration, ‘heirloom feelings’ reflects on poetry and gracefulness, while ‘spirited response’ sees suppliers focus on sustainability.

“We experience nature, which offers us a retreat and the peace and quiet to do so, as being threatened and worthy of protection. The concept of recycling and upcycling is thus gaining ever greater momentum. These are themes that we will increasingly be seeing in the product collections at Christmasworld,” says lead designer Annetta Palmisano.

Find out more at christmasworld.messefrankfurt.com

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