The DIY home-based parties which have been taking place throughout lockdown offer the perfect opportunity for party businesses to shine as consumers strive to make the most of their home-based celebrations, as Pioneer Europe’s Julie Dommett explains.
Children’s parties, milestone birthdays, baby showers, anniversaries and even belated wedding celebrations are now being celebrated in person but still at home, meaning that consumers are looking to go the extra mile for their DIY gatherings, making balloons, décor, fun accessories and fancy partyware the order of the day.
For Pioneer Europe, the team has seen a clear shift from major events with large décor towards the more deliverable bouquets, with a particular focus on personalisation.
“Feedback from our customers has clearly indicated that consumers are definitely still celebrating – in particular, milestone birthdays, children’s birthdays and key life moments such as baby showers and new babies,” reveals head of marketing Julie Dommett.
“We have been offering customers assets to help them sell this service to their customers, such as social media animations featuring Chrome microfoil and Ombré microfoil balloons – both of which are perfect for custom message designs.”
In addition to these specialist and personalised deliverables, Julie also reports seeing an increase in DIY product sales, with Northstar kits and scripts, Qualatex Party Banner and QuickLink balloons and Pioneer Party accessories all trending up.
“These ranges are perfect for background décor,” Julie added, “and work well, whether you are celebrating in person or virtually.”
