With so much uncertainty surrounding this year’s Halloween celebrations, US-based costume association the NCA (National Costumiers Association) has launched a Help Halloween Happen (HHH) campaign, which is designed to help boost Halloween sales for its members.
The campaign aims to encourage people to enjoy a safe, socially distanced holiday while also ensuring that buyer members – independent costume retailers – are recognised in their community as leading the local Halloween events.
“There is already a strong ‘shop local’ sentiment in the air this year because of Covid,” said NCA chair Ed Avis, “and we want to build on that to support our members.”
The Help Halloween Happen campaign is multi-pronged and starts with the NCA Guide to a Safe Community Halloween, which will help members work with their local authorities to create fun, engaging and safe Halloween events. This guide will put NCA members front and centre of these safe Halloween events.
The second part of the campaign will include promotional material such as customised posters and flyers, which members can use to promote their business and the Halloween events they have helped create.
“Halloween will happen, of course, no matter what the virus is doing come late October,” Ed added. “People will still want to dress up and decorate their homes. But we’re hoping that a little extra effort on our part can help make the holiday as profitable for costume businesses as possible this year.”
For more information and to find out how you can help, email Ed Avis at executivedirector@costumers.org.
