PartyWorldwide.net spoke with Robin Breeman, head of sales for OppoSuits, to find out how the party business is preparing for the coming months as Holland continues to relax its recent lockdown restrictions.
Party businesses across the world have been affected by the recent restrictions – what changes has OppoSuits had to make and what are your plans for the coming months?
“I think focusing on the core business is important right now, looking more at sales in the short term. Making investments for the future became less a priority in terms of new products etc. We will focus a lot on selling current stock and trying to get of a few of those pesky overstock issues.”
What are your main concerns for the party and dress-up sector, both at the moment and in the medium- to long-term?
“I hope people won’t get stuck in a bad mindset and that they open up for the future. Of course it has been a terrible time but I feel like we shouldn’t dwell on it too much and look forward to the opportunities that are there.”
What do you anticipate being the biggest challenges we will have to face as an industry in the immediate future?
“With things opening up again here in Holland for me it’s almost going back to normal. Of course people are still aware of what has happened but are very keen to go back to how things were and I think Halloween is really going to be business as usual.”
With online business, virtual meetings and social media becoming more important than ever, how has OppoSuits ensured it stays visible and relevant?
“People were on social media much more than before it seems. Part of our DNA is to bring fun to people and social media was the way to do that, as it offered something light-hearted to act as a bit of a distraction from what was going on!”
