Whatever you might think of 2018, there is no doubt that it was an challenging year and the last 12 months have certainly kept the retail industry on its toes. Here’s what Tim Rudd-Clarke, licensing director of Gemma International had to say about the last year in party.
How do you think the party industry has fared over the last 12 months?
“We have seen a positive year in party. As we specialise in core kids partyware, in the main it has been good for Gemma. Although with consumers being increasingly cautious with their cash, we have seen a lot more DIY parties and dress-up has also seen a rise.”
What was your business highlight of 2018 and why?
“We have seen a real positive increase in our wholesale account base and FOB sales have seen marked improvement. It is evident that our customers are planning and forecasting more, and taking advantage of simplifying their inbound stock.”
What are your hopes and expectations for the party market in general next year?
“We think with the Brexit effect, there will be little growth in main stream party goods, but Halloween and Christmas party product will show some modest growth.”
What would you choose as the best new party product of 2018 and why?
“They are not a core party line, but on a personal note I have been using the light bulbs that have a disco mode over Christmas, we had some good fun times with these! I expect LED and Bluetooth technology to feature more over the coming years in party products.”
Will you be attending any of the trade shows in the first months of 2019?
“Yes, we’ll be at Spring Fair in Hall 3 on Stand L10/M11. Come and see us to find out more about our plans for 2019.”
And finally…. can you sum up the current state of the party industry in three words?
“Buoyant, with challenges.”
