Key party suppliers outline their expectations for the upcoming summer of sporting events.
2024 holds an exciting summer of sporting events, beginning with the UEFA Euro 2024 championship in June and July, then the Paris 2024 Olympics in July and August, followed by the Paris 2024 Paralympics in August and September, alongside the usual Wimbledon tournament, cricket matches and other highlights. The party industry is ready for a summer of supporting our teams.
Following a challenging few years, the summer of sport in 2024 is set to bring excitement to consumers throughout the UK, Europe and the world. Supporting home teams brings ample opportunities to get together, party, celebrate – and possibly commiserate – while decorating homes, cars and ourselves with flags and sports-related icons.
Holly Burgin, sales executive at Favors, comments: “The European Championship and Olympics promises to be a beacon of joy and excitement for the British summer. As in previous years, the sporting events unite communities across the nation in support of our athletes.
To read the full feature in the latest issue of Progressive Party, simply click here.
