As marketing manager for Bristol Novelty, Fran Hales takes a look at the current Halloween market and what retailers can expect to see from the big day.
As last-minute preparations take place for Halloween 2019, what do you expect from the big day?
“We anticipate another busy season. We’ve been in Halloween mode since it ended last year, so we are all set for any last minute requirements or requests from our customers. As this year’s Halloween falls on a Thursday, kids and students will predominantly be the target market on the day with adults more likely to have made purchases with the weekend in mind. There’s nothing quite like leaving it to the last minute to get your costume and we don’t feel that will change anytime soon.”
What has been selling well in the run-up so far?
“Everything! But seriously, we are seeing the usual trends once again and we are happy to report a strong interest in all our new product.”
How are retailers preparing for it?
“It’s the time of year when retailers change their stores around to create an immersive and interactive experience for everyone involved. It’s something the independents do really well. Encouraging customers in store with personalised service such as, make-up demonstrations, animated props or simply staff dressing up, will help to engage and attract customers.”
What’s your top tip for this year?
“Classic slasher costumes, killer clowns and even the odd mermaid (or man) would be our top tips this year. We are expecting Mr Bonejangles and our Evil Grin masks to be among the big sellers, but the classic lines will always be popular – you can’t go too far wrong with devils, witches, clowns and fake blood.”