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The Party People celebrates brace of awards

The Party People has won Inside Retail’s 2024 – Customer Experience of the Year, while chief party dude, Dean Salakas has been included in Inside Retail Australia’s Top 50 People in Ecommerce.

At this week’s Inside Retail Awards, The Party People’s Augmented Reality Mirror won the Customer Experience of the Year award. The retailer was also a finalist for Omni-channel Retailer and Store Design of the Year.

Dean Salakas, chief party dude, commented: “This really would not have been possible without Uber, stockinstore, ShopExp Retail AR/VR Solutions and Starshipit. I didn’t have any money to do our Augmented Reality Mirror project and we did it anyway due to the support of these amazing partners who went above and beyond to fund and deliver this project with me. What a wild ride.”

Dean also made it to number 16 in the Inside Retail Australia Top 50 People in Ecommerce.

The magazine said: “Having launched Australia’s first party store, Dean continues to be a trailblazer; he introduced the first shoppable mirror in Australia, letting customers try and buy costumes via augmented reality.

“The project has generated enormous interest from fashion retailers and property groups and Dean plans to roll our the technology in more areas and industries soon.”

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