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Spring Fair announces Masterclass Studio programme

The next edition of Spring Fair will present three content stages, including the new Masterclass Studio in partnership with TikTok Shop.

Located in Hall 3, and created to share the tools to help retailers grow their businesses with leading agencies and consultants presenting their expertise on an array of topics. TikTok Shop, Google, B Corp, Avocado Social, Hasbro and The Buyer and Retail Coach are just a few names presenting on subjects including strategic buying, social media, customer experience, licensing, conscious consumerism and more.

On Sunday 4 February, TikTok Shop runs ‘Social commerce: The future of digital retail‘ where buyers will be able to discover the future of retail and why TikTok Shop should become a part of their commerce portfolio. The team will also deliver insight on ‘Seller panel: My TikTok Shop journey‘ with a panel sharing their knowledge on how to excel in shoppertainment. For buyers keen to learn about how to ‘Create TikTok content that can sell‘, this session will dive into strategies on how to produce compelling content.

Presenting daily, Google will host a range of talks including how to unlock the potential of digital advertising and reach new customers online, how to adopt a data-driven mindset in business, and how to find the most effective channels to engage customers.

Helena Mansell-Stopher, ceo of Products of Change will discuss how educating your customer and understanding expectations go hand-in-hand when it comes to sustainability in ‘It takes two to tango: Your role in conscious consumerism’.

The B Corp certification clinic from B Corp, Luisa Mordaunt (pictured far left), founder of I Love My Job, Daniel Egan, director of supply chain at Talking Tables, and Alison Phillips, B leader and director, Kindred CSR, will help retailers navigating the B Corp journey.

Anna Sanders (pictured second left) from Dalziel & Pow will present ‘Branding and experience masterclass‘. With a portfolio including Next, M&S, Pandora, Moton Brown and Primark, D&P believes brands need a clear purpose and to express it with their personality, people, processes, products and places.

The Licensing Masterclass led by Catrina O’Brien, UK licensing director at Hasbro, will share best practices, dos and donts and the transformative impact of licensing on business.

Nicole Higgins (pictured far right), The Buyer and Retail Coach, will unlock the secret of retail buying in ‘Strategic buyer masterclass‘. The former buyer for George at Asda, Primark and M&S has played a pivotal role in shaping the retail landscape.

Those wanting to find out more about social media can join Alison Battisby, social media consultant, Avocado Social for a discussion about the latest social media marketing techniques for retail.

The full timetable can be viewed here.

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