The US Halloween retailer has announced that its special grand opening will take place at its flagship Egg Harbor Township location in New Jersey on 30 July.
This year’s event will feature the exclusive premiere of the trailer for Hideout Pictures’ highly anticipated Spirit Halloween: The Movie, with a special appearance from lead cast members Donovan Colan, Dylan Martin Frankel and Jaiden J Smith.
Super fans are invited to join in on the celebration at Spirit Halloween’s Harbor Square Plaza location, where the first 200 guests will score a swag bag prior to the official store opening.
The pre-opening activities will begin at 9am, with tarot card readers, food and drink sellers, games and activities. at 9.15am, the trailer will begin to air every 15 minutes. At 10.55am, a ribbon cutting will kick off Halloween season, before the doors open at 11am.
When the store opens, fans will get a first look at this season’s exclusive interactive in-store experience, starring an industry leading range of animatronics, along with this year’s costume collection, home decor, outdoor decorations and more.
Steven Silverstein, ceo of Spirit Halloween, commented: “The official opening of Spirit Halloween stores is always special, but there is an extra buzz in the air this year with the news of our first-ever feature length film.
“We are thrilled to keep the momentum and welcome super fans from around the country to be among the first to shop the 2022 collection, and help us officially launch the Halloween season earlier that ever.”