The US-based seasonal party and retailer Spirit Halloween has picked up the North American character costume and accessories rights for Genius Brands International’s new preschool series, Rainbow Rangers.
The direct-to-retail programme which saw Spirit Halloween partnering with California-based Genius Brands launched earlier this month. Costumes and dress-up accessories based on the preschool brand are now available at more than 1,300 stores in North America and online from August 2019.
“We are very happy to entrust our partners at Spirit Halloween with translating the imaginative and unique personalities of the Rainbow Rangers to costumes and accessories that will delight our young fans and engage them in inventive play,” said Genius Brands’ senior VP of global licensing, Lloyd Mintz.
“Rainbow Rangers continues to build on the solid partnership between Genius Brands and Spirit Halloween as we devise a robust programme that capitalises on current market trends while piquing the interests of the brand’s anticipated fanbase,” added Rick Goralnick, divisional VP of licensing for Spirit Halloween.
“Rainbow Rangers has broad appeal with preschoolers and offers a unique opportunity to express their creativity and imagination through the distinct personalities of the characters,” he continued. “We’re very enthusiastic about our role in introducing this fun and imaginative brand through an array of colourful, creative costumes and accessories.”
Due to premiere on Nick Jr. in autumn 2018, the 52 x 11’ series has already attracted a number of key appointments in the US, including Disguise for Halloween costumes.