This ad will be closed automatically in X seconds.

Spirit Halloween enters licensing deal with MTN DEW

The limited edition collaboration will haunt DEW fans exclusively at spirithalloween.com.

US retailer, Spirit Halloween, has teamed up with MTN DEW to celebrate Halloween with a new collection of costumes inspired by three MTN DEW flavours and the VOO-DEW Grim, the embodiment of the iconic Halloween mystery flavour, MTN DEW VOO-DEW.

Fans can shop the limited four-pack of costumes on the website from this month, while stocks last. The drop will include MTN DEW Original Bottle Costume – an inflatable bottle shape; MTN DEW Baja Blast Can Costume – a 3D can featuring the flavour’s vibrant design; MTN DEW Code Red Can Costume – for a kick of cherry; and MTN DEW VOO-DEW GRIM Costume – celebrating the beloved mascot of MTN DEW VOO-DEW, the mystery seasonal flavour.

Kym Sarkos, evp at Spirit Halloween, commented: “MTN DEW, like Spirit Halloween, has some of the most fanatic followers of any brand in the US and we are thrilled to team up with them to introduce the officially licensed MTN DEW Halloween costumes.

“Whether you’re dressing up as one of your favourite DEW flavours, or going all in as the VOO-DEW Grim, these limited edition costumes are sure to turn heads this Halloween season.”

Fans can also head to dewemporium.com until 31 October for an immersive AR experience and unique prizing including Spirit Halloween rewards.

Pat O’Toole, chief marketing officer, MTN DEW, added: “DEW has a history of treating fans during Halloween with our much-anticipated annual mystery flavour drop. This year, we’re excited to partner with Spirit Halloween to help DEW Nation take their Halloween to the next level by bringing this exclusive collection to doorsteps nationwide.”

MORE NEWS
SiLC 24 (1)
 
Early bird tickets for the Products of Change Sustainability Conference (SiLC) 2024 are now available for a limited time only. ...
Care Bears Rubies (2)
 
Rubies has announced the launch of its new adult Care Bears costume collection for EMEA....
A Party Palace (2)
 
South West London indie, A Party Palace, will close its doors for the final time on Saturday 24 February, 2024....
Make it Magic (1)
 
Make it Magic owner, Pete Gallagher is calling for stronger policing following continual thefts from his store....
The Gruffalo (1)
 
The Gruffalo has been named as the most popular first read for British children as the UK prepares to celebrate World Book Day....
Spring & Autumn Fair (1)
 
Spring & Autumn Fair's new advisory board is designed to drive the continuous enhancement of the two shows, ensuring UK retail has a thriving marketplace to do business in....
Get the latest news sent to your inbox
Subscribe to our daily newsletter