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Spirit Halloween enters licensing deal with MTN DEW

The limited edition collaboration will haunt DEW fans exclusively at spirithalloween.com.

US retailer, Spirit Halloween, has teamed up with MTN DEW to celebrate Halloween with a new collection of costumes inspired by three MTN DEW flavours and the VOO-DEW Grim, the embodiment of the iconic Halloween mystery flavour, MTN DEW VOO-DEW.

Fans can shop the limited four-pack of costumes on the website from this month, while stocks last. The drop will include MTN DEW Original Bottle Costume – an inflatable bottle shape; MTN DEW Baja Blast Can Costume – a 3D can featuring the flavour’s vibrant design; MTN DEW Code Red Can Costume – for a kick of cherry; and MTN DEW VOO-DEW GRIM Costume – celebrating the beloved mascot of MTN DEW VOO-DEW, the mystery seasonal flavour.

Kym Sarkos, evp at Spirit Halloween, commented: “MTN DEW, like Spirit Halloween, has some of the most fanatic followers of any brand in the US and we are thrilled to team up with them to introduce the officially licensed MTN DEW Halloween costumes.

“Whether you’re dressing up as one of your favourite DEW flavours, or going all in as the VOO-DEW Grim, these limited edition costumes are sure to turn heads this Halloween season.”

Fans can also head to dewemporium.com until 31 October for an immersive AR experience and unique prizing including Spirit Halloween rewards.

Pat O’Toole, chief marketing officer, MTN DEW, added: “DEW has a history of treating fans during Halloween with our much-anticipated annual mystery flavour drop. This year, we’re excited to partner with Spirit Halloween to help DEW Nation take their Halloween to the next level by bringing this exclusive collection to doorsteps nationwide.”

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