Costume and party specialist Smiffys has launched a dazzling new range of licensed wigs in partnership with Manic Panic, the leaders in creative hair colour and cosmetics.
Manic Panic, the outrageously wild brainchild of two New York City rock and roll sisters, Tish and Snooky Bellomo, launched in 1977 as America’s first Punk Boutique. For over 43 years, the brand has been setting trends and providing inspiration to the beauty and fashion industries. Manic Panic revolutionised hair colouring, amassing fans worldwide, including celebrities such as RuPaul, Kylie Jenner, and Katy Perry.
“We are so excited about our collaboration with Smiffys on the new line of Manic Panic wigs,” said owners and founders Tish and Snooky Bellomo. “It’s our dream come true!”
Dominique Peckett, director at Smiffys, added: “The new range of wigs gives wearers an instant Manic Panic fix and is great for those wanting to create a bold new look. We’re extremely proud of the collaboration with Manic Panic and the products we have co-created.”
Smiffys has created six styles in 15 colourways, coloured using the techniques and styles that epitomise Manic Panic. The collection includes a wide variety of wig styles for those wanting to change up their look with vivid colours and varying lengths. All wigs are synthetic, vegan and fully heat styleable.
The new Manic Panic x Smiffys range is available to order now.
