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Rubies bolsters sales team

Rubies is excited to announce the appointment of Luke Short as its new head of trade sales.

With a successful background in business development and sales strategies within the competitive Fast-Moving Consumer Goods (FMCG) industry, Luke joins Rubies from an impressive career at major brands and competitors. His role will encompass leading the sales team and liaising closely with other departments to implement Rubies strong trade offering.

Luke’s arrival at Rubies signifies a significant step forward for the company as it looks to expand into new markets and innovate its sales strategies. Having amassed extensive experience and demonstrated a talent for driving business growth, Luke is poised to play a key role in guiding Rubies towards continued success and increased market share.

Personally, Luke’s passion for pop culture and nostalgia means that he has the in-depth knowledge and dedication to not only represent Rubies’ immense portfolio of brands to customers, but also to dive straight into creating partnerships and building relationships within the industry.

The decision to onboard Luke as the head of trade sales represents Rubies’ commitment to fostering fresh talent and leveraging industry expertise to propel the company’s growth in 2024 and beyond. The Rubies team is excited to welcome Luke to the family and eagerly anticipates the positive impact his leadership will bring to the organisation.


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