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Party industry readies for Spring Fair

Spring Fair event director, Soraya Gadelrab and suppliers have been telling Progressive Party what’s in store for the Party & Celebrations sector at Spring Fair.

Returning to the NEC Birmingham from 4 – 7 February, 2024, with a host of new features and a focus on discovery, Spring Fair 2024 is preparing to bring the retail community together over four days in February. Newly appointed event director, Soraya Gadelrab enthuses: “2024 is all about the magic of discovery, putting the products and their creators at the heart of the show. We’re also upping the bar with our onsite experience delivering more education, trends, inspiration, networking and fun.

“Buyers will be able to attend thought-provoking keynotes and panel discussions on the latest retail themes at the Inspiring Retail Stage, and we are launching a new Trend Talks stage exploring the future of retail with the latest retail trends and product innovations from future forecasters and creators.

“Plus a new Masterclass Studio with free business solution masterclasses dedicated to helping our audience (exhibitors and visitors) grow their retail business launches.”

She continues: “Our popular New Product Showcase returns presenting a curated edit championing new product. We’re excited to have the opportunity to bring the retail community together to let the products be the stars while also shining a light on the people behind them to find out what inspired them to create their designs.”

To read the full feature in the latest issue of Progressive Party magazine, simply click here.

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