New York Toy Fair introduces Halloween BOOlevard

In response to high demand to participate in the already sold-our Halloween Pavilion, Toy Fair 2023 has announced a new area to create additional display opportunities for Halloween-themed products.

The Halloween BOOlevard is a dedicated space spotlighting companies representing Halloween toys, games, costumes, accessories, decor and more. Each participating company receives a showcase spot to display its product, along with the item’s description and manufacturer contact info.

Located in the high traffic Toy Fair registration area and adjacent to the entryway that leads into the Halloween Pavilion, the area ensures brands will be front and centre for all buyers and attendees to see.

Kimberly Carcone, evp of global market events at The Toy Association, commented: “We knew that Halloween was a beloved holiday, but the tremendous response we saw with the Halloween Pavilion exceeded our expectations. We believe the Halloween BOOlevard addition will add significant value to the Toy Fair experience, and we can’t wait to see the creativity and innovation that will be on display.”


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