This ad will be closed automatically in X seconds.

How did the 25th anniversary of World Book Day serve the party trade?

In 2021, World Book Day took place while most children were home schooling. But this year, it was back, and it was the event’s 25th anniversary, offering an exciting chance to re-engage with kids dress-up post-Covid.

World Book Day was created by UNESCO on 23 April, 1995, as a worldwide celebration of books and reading, which is marked in over 100 countries worldwide. The first time the event hit the UK was 1997, to encourage young people to discover the pleasure of reading.

This year marked the 25th year there’s been a World Book Day and on 3 March 2022, children of all ages came together to share the joy of reading for pleasure. Many of those children were encouraged to dress up as their favourite characters at school and explore new books and stories.

To find out how World Book Day 2022 went for a range of companies in the party industry, simply click here.

MORE NEWS
SiLC 24 (1)
 
Early bird tickets for the Products of Change Sustainability Conference (SiLC) 2024 are now available for a limited time only. ...
Care Bears Rubies (2)
 
Rubies has announced the launch of its new adult Care Bears costume collection for EMEA....
A Party Palace (2)
 
South West London indie, A Party Palace, will close its doors for the final time on Saturday 24 February, 2024....
Make it Magic (1)
 
Make it Magic owner, Pete Gallagher is calling for stronger policing following continual thefts from his store....
The Gruffalo (1)
 
The Gruffalo has been named as the most popular first read for British children as the UK prepares to celebrate World Book Day....
Spring & Autumn Fair (1)
 
Spring & Autumn Fair's new advisory board is designed to drive the continuous enhancement of the two shows, ensuring UK retail has a thriving marketplace to do business in....
Get the latest news sent to your inbox
Subscribe to our daily newsletter