Maverick Party Design brings a range of new categories to Grabo’s current offering, including tableware, décor and more.
The new brand is highly specialised in design, product, quality and relations, and fills what Grabo sees as a gap in the party market for a true ‘maison of design’ for party products.
The new brand will launch this year with 40 products, including tableware and décor, in a range of designs including Cat Princess, Boho, Game Controller, Woodland, Dino Party, Rose Confetti and more.
Bringing together three key beliefs in the design, Maverick Party Design products are built from trends, sustainability and quality. The company plans to carry out these elements by working with its long line of professional designer, selecting its own suppliers, in-house product and perfect materials, and by shortening its supply chain as much as possible to lower CO2 and utilise sustainable materials.
Jonathan Grassi, executive managing director, commented: “As Grabo group, we felt we needed to continue paving the way for our vertical growth and presence in the market, maintaining our values and still pursuing our shared goals.
“The goal is to create beautiful designs, to impact as little as possible on the environment and to deliver superior quality.”