New for 2023, Ginger Ray has introduced a sub-brand, The Little Rays – its first children’s dress-up collection.
Starting with Halloween and Christmas, the inaugural range includes mix and match outfits and accessories in wizard, magician, bat, fairy Christmas tree and princess themes.
Individual accessories include capes, bat wings, wizard hats and witch brooms, which can all be added to existing dressing up boxes, or the products can be purchased as part of a complete outfit available for ages 3-5 and 5-7.
