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Getting direct: BAPIA shares email marketing tips

BAPIA, the Balloon and Party Industry Alliance is continually looking for information and advice that it can pass onto members to help them with their business, including these email marketing gems from BAPIA’s social media expert, Jade Fraser.

Make a list (and check it twice)

“With Easter, Mother’s Day and Father’s Day heading our way, these are great opportunities to capitalise on unforgettable delivery bouquets that really make an impact. Make sure you don’t get forgotten by sending a few emails to remind customers that you’re around.

Mailing list platforms such as MailChimp allow you to separate out your regular customers from those who’ve signed up but never made an order – handy for treating VIPs and offering first-time buyers introductory discounts.
Tools like card abandonment alerts also allow you to remind window shoppers to come back when they’d been considering making an order on your site; great for Valentine’s Day, with men traditionally leaving everything to the last minute.”

Send a gift

“Everyone loves a freebie, especially at this time of year. If you’ve got any offers or promotions running, entice your customers across to your website with the promise of something special.

Send an email with an ‘Open for your Easter Gift!’ subject line and when they open it you could highlight your latest offer. Better yet, if you have a website, lead customers to it by including a, ‘Click for Gift!’ button within your email that links to the website page where you advertise your offer, such as a homepage banner offering free shipping or a gift with purchase when they spend over a certain amount.”

Post a happy message online

“Most consumers would rather give their money to a small business than a corporate chain and putting faces to your brand is a great way to really resonate with potential customers and help them to remember you as more than just another business.

Posting a simple boomerang of your team creating décor or delivering a bouquet along with the message ‘Another installation by our team’ is all it takes to make someone smile and press ‘like’. And the more ‘likes’ a post gets, the more it’s seen in the future, meaning more exposure for your business.”

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