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Disguise announces worldwide multi-year licensing deal with MGA

Disguise has partnered with MGA Entertainment to design, manufacture and distribute costumes and dress-up accessories for brands including L.O.L. Surprise, Rainbow High, Little Tikes and Bratz.

Tara Cortner, president and general manager of Disguise, said: “We have prior experience collaborating with MGA Entertainment and are well aware of the immense popularity of their brands in retail, as well as the fervour for dressing up as these characters.

“We have exciting and innovative ideas for these lines, and you can look forward to seeing them in stores and online all over the world later this year.”

Mindy Puente-Escalera, svp of global licensing, MGA Entertainment, added: “We are pleased to be extending our relationship with Disguise. Their attention to detail and creative ideas for costumes and dress up bring a new level of interactive play to L.O.L. Surprise and Rainbow High.

“It’s important to us that our brands continue to have many touchpoints allowing us to engage with our fans, and we believe these new products will be fan favourites from the start.”

Disguise’s costumes and accessories for MGA Entertainment brands will be available online, at major retailers and specialty stores across the world this year.

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