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Ciao adds Rainbow High to portfolio

Costume supplier, Ciao, has extended its partnership with MGA Entertainment, to create two new costumes based on the Rainbow High property.

Following the success of the Rainbow High brand since its launch in 2021, Ciao has developed costumes based on the Violet and Skyler characters, which come complete with accessories and a wig.

Andrea Guglielmo, sales representative, Ciao, commented: “The Rainbow High fashion dolls were launched last year and have quickly become a great success, ranking number two in the best selling toys in 2021.

“Ciao has developed two costumes based on the best selling dolls – Violet and Skyler. This is the first time we have been challenged to create costumes that are aligned with the fashion tastes of our young consumers.”



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