Amscan scoops party category Licensing Award

The winners of this year’s Licensing Awards were this week crowned in a glittering ceremony, with over 1,200 industry executives attending.

Amongst the 2023 winners was Amscan’s Bluey Party, Balloon and Dress-up Collection, which was named the Best Licensed Dress Up or Partyware Range (sponsored by Brand Licensing Europe) on the night.

The event opened with a special message from Angry Birds’ Red, before Jakki Brown, director at Max Publishing (which owns and organises The Licensing Awards and is parent company of, officially welcomed everyone, saying: “It is incredible seeing everyone here at what is the largest Licensing Awards event for many, many years. I have a feeling it will be a night to remember. Tonight, there are almost 1,300 of us here all to celebrate everything that is great about our industry.

“These awards exist only because of you. Licensing, to be successful, needs everyone to work together. This event is testament to the enormous talent, passion, commitment and engagement from all strands of our industry.”

Finalists in the Best Dress-Up or Partyware Range included:

Barbie Party Box for Claire’s from Christy’s by Design
Barbie UV Colour Change Mermaid Costume from Rubies Masquerade
Bluey Party, Balloon and Dress-up Collection from Amscan
Gigantosaurus Deluxe Costume Range from Smiffys
Little Mermaid Movie Classic Ariel from Disguise
Peter Rabbit Classic Paper Tableware for Sainsbury’s from Smiffys
Pokémon Party, Balloon and Dress-up Collection from Amscan
Spidey & His Amazing Friends Preschool Costumes from Rubies Masquerade
SpongeBob SquarePants Frenzy Suit from OppoSuits
The Very Hungry Caterpillar Tabard from Christy’s by Design
Willy Wonka & The Chocolate Factory Costume Collection from Rubies Masquerade

The awards were once again backed by Brand Licensing Europe as headline sponsor and also supported by industry trade body, Licensing International.

The full list of winners of The Licensing Awards 2023 can be seen here.

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