Australian party and costume retailer The Party People has been named the 2018 Retail Leader Of The Year by The Australian Retail Association.
The family business, which runs two stores in New South Wales, was also named 2018 Online Retailer Of The Year and 2018 Independent Retailer Of The Year, claiming an unprecedented three awards on the night.
The business has been running for over 30 years and has over 40 employees. It is the market leader for online party supplies, while the Drummoyne branch is the largest bricks and mortar party retailer in Australia.
Following on from winning last year’s title of Independent Retailer of the Year 2017, Brothers Dean and Peter Salakas have gone onto win three awards this year.
The Retail Leader of the Year award was awarded in recognition of the work undertaken to transformed the physical store and provide a competitive online party supplies platform.
The Online Retailer of the Year award recognised that The Party People have always been ‘ahead of the online curve, predicting the online trend before it occurred.’ The judges were particularly impressed with the; ‘clear vision to create a global network propelled by the shift from party store to party planning centre.’ s The Party People.
The Independent Retailer of the Year award reflected the team’s ‘consistent cutting-edge marketing strategies, innovative staff management programmes and strong leadership qualities’.
The awards organisers also praised The Party People’s overall approach to retail. “[They] continue to overcome retail obstacles and love turning potential challenges into prospering opportunities. This growing retailer has spread across Australia, increasing their store presence, growing industry employment and enhancing consumer experience, making them truly a retail force to be reckoned with.”
