R H Smith and Sons, owner of the Smiffys, Fever and Time4Fun brands, has announced a number of high-profile licensed additions to bolster its new range of toddler dress-up.
The range – which will be on sale in time for World Book Day 2019 – includes the new Beatrix Potter’s Peter Rabbit dress-up collection, which features a number of different characters from the classic franchise.
The new preschool and baby offering spans both generic and officially licensed dress-up, including characters from popular children’s books and preschool television programmes such as Roald Dahl and Where’s Wally, with more to be anounced in the coming weeks.
The new toddler costume range brings characters to life, encourages development through imaginative play and is designed to inspire and excite the imagination, while the baby dress-up features soft fabrics and cute detailing.
“World Book Day is a firm fixture in the school calendar, and its popularity is growing throughout nurseries nationwide,” said trade marketing manager Sharon Poulter.
“As schools focus on the literacy aspect of the event, dress-up plays an important role in making reading fun for preschoolers and school age kids alike.”
