Leading party, balloon and costume supplier Amscan recently played host to a wide variety of customers as part of its APP (Amscan Preferred Partner) programme.
The recently launched APP Gold scheme has been created specifically to provide the highest level of service and support to a carefully selected range of key independent bricks and mortar retailers.
Taking place from 12 to 13 November; the event allowed visitors to tour the vibrant UK showroom in Milton Keynes and to see some of the latest ranges to be integrated into merchandised displays across Amscan’s party, balloon and costume categories.
Customers had the opportunity to meet with department heads and discuss upcoming product launches and were also treated to a brand-focused presentation with an update on which new and emerging properties are likely to become a top party theme in 2018.
Key themes included current major trends such as unicorns and rose gold, both of which are set to continue throughout 2018. Amscan also presented an insight into trend colour schemes for 2018 and beyond.
Andy Smart heads up Amscan’s independent retail division, and described the event as a huge success. “This is the first time we have organised an event where customers were able to experience a different side to the business,” he said. “It was particularly pleasing to see interaction between different sets of customers and witness some enthusiastic dialogue between them and our heads of category.”
See the current issue of Progressive Party Europe to read about the event in more detail.
