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Gemar ‘lights up summer’

Italian balloon company Gemar is lighting up summer for the people of Settimo Milanese in Milan, by sponsoring the ‘Let’s Colour The Sky! Long Live Summer’ party, which took place on 27 June 2020.

Assogiocattoli – the Italian toy, decor and party association – organised a spectacular outdoor party for the local people, with Gemar supplying an incredible 10,000 balloons. Some were used to create sculptures to decorate the area, with others tied to railings and benches and the rest handed out to party-goers and members of the public.

“The past few months have been difficult for everyone, with restrictions on everyday life as well as worry and heartache,” said marketing manager Clara Vaugelade-Tafani. “People are understandably nervous about getting back to ‘normal’, and are wondering what this new normal will look like. Let’s Colour the Sky! was the perfect opportunity to show the world what can be done.”

“It’s always wonderful to see how a simple balloon can turn an ordinary scene into one filled with fun, laughter and hope,” she continued. “When you have 10 000 of them it’s certainly enough to get a party started!”

“The party was a very special way to welcome in summer. After a spring that was full of uncertainty, we now face the rest of the year with hope and optimism. Things may be a little different but we can still party in safety!”

Take a look  at the party here:

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