The new calendar marks a new direction for balloon art – where avant-garde and innovative balloon design come together in a pioneering and distinctive style.
Gemar balloons are used in all kinds of context and its ‘Lifting the Moment’ theme has expanded from events to fashion, entertainment and art.
The concept of balloons becoming works of art led Gemar to discover visual artist, Marco Lodola.
Gloria Veta, brand chief and sales officer at Gemar, said: “Meeting Marco was exciting. We share a vision of an illuminated world full of joy and colour. Defined as a neo-futurist artist, his colours, style, and positive energy led us to create a collaboration in which Gemar balloons shine with a new light, that of master Lodola.
“Thanks to our team of talented individuals, once again, we turned imagination into reality. Lodola’s works and Gemar balloons bring to life a new concept of art where the whole is greater than its parts, lighting the moment.”
