Milano’s City Life district was transformed into Barbieland for a pink event, adorned by Gemar balloons.
Balloon installations from Gemar Masters Claudio, Vincenzo, Roberta and Cristian, made the Italian part of Barbie’s world even more magical with palm trees, organic compositions and garlands.
Sales and marketing director, Gloria Veta and vice president, Genesio Rocca, were able to visit the premiere and had fun playing Barbie and Ken.
A spokesperson from Gemar commented: “We enjoyed adding a touch of pink to this occasion, thank you Mattel, Andrea Ziella and Chiara Bettini for sharing the moment with us, we are proud to be part of this epic event.”
