Progressive Party, the business magazine for the global party, costume, balloon and partyware sector is expanding its team.
Jo Pilcher, who carries some 20 years trade media experience, has been appointed as advertisement manager, specifically targeting global suppliers and distributors who wish to further and widen sales channels by way of advertising in the industry’s specialist magazine.
Jo has been within the Max Publishing business for over five years, successfully heading up commercial activities and events for the firm’s toy, nursery and kids’ product magazine, Progressive Preschool.
Editorially, Samantha Loveday was earlier this year appointed as group editor for the Max Publishing business, and will assist Katie Roberts-Mason, editor of Progressive Party and PartyWorldwide.net, in a new round of content and features over the coming year – reflecting the ongoing changes – and challenges – within the party sector.
The magazine and newsflash service keep the industry connected, as well as working with all trade associations and key event organisers, including BAPIA, European Balloon & Party Council, Halloween & Party Expo, The Halloween Association, NABAS, Spielwarenmesse and Spring Fair.
Rob Willis, long-standing publisher of Progressive Party and joint owner at Max Publishing said: “Progressive Party has been a constant voice of industry for a very long time, in recent years working with more international suppliers and retailers as the world becomes more connected in the way it does business.
“As our readership is now in over 40 countries around the world and whilst I am very much still active in the market, I am very pleased to effectively double our team size to reflect the opportunities ahead.”
Jo Pilcher can be reached on jop@max-publishing.co.uk and specialises in offering trade marketing advice with no obligation to purchase. Samantha Loveday can be reached on saml@max-publishing.co.uk, whilst your usual day to day contacts Katie and Rob remain in your address book.
