The international Trend Committee is pulling together its findings to identify the trends that will be announced in October for next year’s show.
Following a two-year break due to the pandemic, visitors will be able to explore the trends once again with relevant products at the redesigned ToyTrends special area in Hall 3A.
The Trend Committee is made up of market researchers, trend scouts and journalists, and the 13 members have devoted themselves to the search for future orientated trends in their own countries.
Jackie Breyer has been succeeded by Maddie Michalik from the US. As a journalist for The Toy Insider and The Toy Book, she reports on innovations, trends and launches and often appears as a guest on TV shows to discuss trends.
In specifying the trends, there are key criteria that the Spielwarenmesse experts take into account. The prime focus is on medium term industry trends that will exert an influence on the world of toys in the future, giving the industry an overview and a means of orientation as to the trends that are already playing a part in the relevant media and social networks but that are not yet affecting the market significantly.
Christian Ulrick, spokesperson for the board at Spielwarenmesse eG, commented: “Other important factors for the Speilwarenmesse trends are the international dimension and mass-market suitability. With its ability to look beyond the usual horizons and given the different personal backgrounds of its members, the TrendCommittee has a real feel for newly emerging trends.”
