With Valentine’s Day approaching, BAPIA – the Balloon And Party Industry Alliance – has once again confirmed its support for members by increasing its investment in a social media marketing campaign.
The campaign will see BAPIA using both Instagram and Facebook adverts to promote its members to the public, encouraging them to contact their local BAPIA member in order to organise Valentine’s Day balloon deliveries.
“We believe that the best support we can give our members is to try and generate business for them and as we all know, social media is the best way to achieve that at the moment,” said BAPIA’s chair John Bowler.
“With everybody in lockdown I think we will see people wanting to send more love messages than ever, so BAPIA is going to put balloons front and centre on social media,” he continued, “which we hope will make for an extremely busy Valentine’s Day this year!”
BAPIA’s social media campaign will continue through World Book Day, Mother’s Day and Easter and will also be supported by the continued programme of free member webinars which have been so successful throughout the lockdowns.
For more information on BAPIA and the benefits of membership please visit www.bapiaonline.com or contact info@bapiaonline.com
