The stunning Very Hungry Caterpillar butterfly dress-up for George@Asda from Christy’s By Design was named the winner of the hotly-contested Best Licensed Dress-up or Partyware Range at Wednesday night’s first ever virtual Licensing Awards.
The award, which was sponsored by Brand Licensing Europe, was presented by BLE’s European account and business development manager, Matthieu Battini.
The glitzy dress features detachable tulle wings in a colourful design and is topped off by a cute headband with antennae, taking a colourful and cute approach to Very Hungry Caterpillar dress-up.
“It’s fantastic to have recognition for the Christy’s By Design teams’ hard work, especially design and technical, who have done an amazing job,” added Laura Sumner, UK director at Christy’s By Design.
“We’re delighted our Very Hungry Caterpillar butterfly costume for George has won an award this year,” added Mel Beer, head of licensing at Amscan, which owns Christy’s By Design.
Wednesday night’s spectacular digital event saw a virtual audience of almost 1,100 licensors, licensees, agents and retailers coming together in the week before Christmas to celebrate the finalists and winners of this year’s awards.
See the full coverage on LicensingSource.net or watch the whole event again on the official YouTube channel.
