Balloon and party wholesaler Balloon Market has joined online content platform Tik Tok, a video-based app and the latest social media must-have.
Popular with the younger generation, an increasing number of brands are also using Tik Tok to attract younger audiences and show off a lighter side of themselves through funny videos, challenges and other engaging content. Its growing popularity and short video-based format offers brands a variety of unique marketing and brand awareness opportunities.
Balloon Market – which currently produces BMTV, a weekly show on YouTube – joined the platform back in November after director Greg Brown had been observing it over the previous six months.
“As far as I can see we are the first Balloon and Party Wholesaler in the world to start using it,” said Greg, “and we already have over 20k followers and more than 500,000 views. The speed it has grown has been rapid!”
“It gives a bit of an insight into what goes on here to anyone that might be interested,” Greg adds. “But it can also be a little bit silly!”
Balloon Market’s most viewed video stars Amscan’s Chris Horne making a balloon dog to the Benny Hill music and has gained over 1.8m views in just a few weeks.
For Greg it is also a way for the Balloon Market team to get involved, while showing followers that the team enjoys what they do.
“This is the next social platform in my opinion and I think it will be used far more in our industry by the end of the year,” Greg concludes. ” It is where people’s attention will be going, possibly away from Instagram and Facebook. The great thing about it is it is more positive and fun than some other platforms that are getting used more and more for negative reasons.”
